About Connie Marturano

versatile marketer and graphic designer based in Connecticut

As a creative marketing professional, it is my responsibility to communicate a message on behalf of a client or organization that wants to connect to a specific audience through various design pieces and marketing campaigns. What I enjoy about the entire process is determining the best solution for a client. How can you connect with a unique group to inform, amuse, or share information when the average attention span of a consumer is 8 seconds? That is why it is important to create engaging and memorable campaigns, along with well-designed marketing collateral, to capture their attention.  

I have 20+ years of experience in marketing and graphic design, having worked with companies in the advertising, arts, food and beverage, non-profit, sports & entertainment, technology, and transportation industries. I have a Master of Arts degree in Information Design and a Bachelor of Science degree in Business Administration with a Specialization in Marketing. Through continuous education and professional development, I stay up-to-date on the latest skills and trends. I am hardworking, detail-oriented, and always eager to learn new things.

I am fascinated with art, people, culture, and geography. In my spare time, I enjoy running, exploring history, traveling, and photography.

Philosophy

My philosophy is that all marketing campaigns, Web and print design serve a purpose. It’s about engaging customers to build strong relationships through brand experiences, conversations, and community. My role is to communicate on behalf of a company or client a message that will resonate with an intended audience to evoke a response. Creative marketers or designers communicate through various mediums that best carry this message through the use of imagery, type, symbols, etc. For example, a client might need to create a new logo and brand identity package to build brand recognition and persona.  

There is a methodology behind every messaging, design solution, and marketing campaign, starting with market research, sketching, message crafting, and conceptualizing, to the execution, reflection, and presentation stage that ensures the highest quality solution and service appropriate to a client.

Services

• Brand Management

• Marketing Communications

• Content Development/Copywriting

• Direct Mail/Email Marketing/Social Media Marketing

• Sales & Marketing Collateral

• Logo Design/Brand Identity

• Book Design/Page Layout

• Poster Design

• Exhibition & Tradeshow Promotions

• Wayfinding Systems & Signage

• Web Design

Technical Skills

Operating Systems: Windows & Mac

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Acrobat Professional, MS Dynamics CRM, MS Outlook, MS Word, MS Excel, MS PowerPoint, Salesforce, Campaign Enterprise Email Marketing, Canva, Mailerlite, MailChimp, Constant Contact, Clickdimensions, WordPress, Joomla, HooteSuite Social Media Management

Web Languages: HTML, CSS

Awards & Press

The Bus Stops Here: Public Design Show for CT fastrak Wayfinding Maps, March 25, 2015, New Britain City Hall; The Bristol Press Post April 2015

Eleven Acts & Dialogues Photography Exhibition, January 14, 2015, New Britain City Hall

Recognition of Excellence Award 2012, Westbrook Technologies

How can I help you?

I am currently available for work. Please contact me if you would like to chat about employment opportunities or any upcoming marketing or design projects you might have. A resume, digital portfolio, and client testimonials can be provided upon request.