You Are Here: Wayfinding & Signage Design Trade Book

Designed an academic trade book that is an investigation into Environmental Graphic Design and the human behaviors and psychological factors influencing how people navigate from place to place. The publication shares with readers the impact of a poorly designed Wayfinding system, the principles and challenges faced during implementation and whether cultural barriers, gender and cognitive thinking should be considered.

Also created a graphic banner with a typographical treatment that will serve as the cover art for a presentation that will accompany the publication. The slide presentation will include excerpts from the book along with interpretations regarding Wayfinding iconography. The color palette along with the text and pattern treatments cohesively join the publication, banner graphic and presentation slide deck.